In 1990 has started private business, and in 2002 with production of hygienic products. As a result, Violeta brand has been created.
His special area of interest is innovative technologies and their use in production.
Today, Violeta is running business in three countries (B&H, Croatia and Slovenia), employs 900 people and it is regional leader in production of hygienic products (toilette paper, paper towels, handkerchiefs, wet wipes, diapers, liquid detergents, fabric softeners, detergent for dishes). Its products can be found not only in the stores of neighboring countries, but wider – in the stores of European, Middle East and Asian countries
For many years, he has been fostering corporate social responsibility.