Jelena is general manager in Dexy Co Company, the biggest wholesaler and retailer for children products. The retail network is operating under the name Dexy Co Kids and covers territory of Serbia. More than 10 years working experience with products for children, but specialized in toy category, brought to Dexy Co Company many annual prizes for best performing distributor in the region. Before Dexy Co, she had three years experience in licensing business in food and publishing category worked in the position deputy general manager. Attended business school in Cambridge and Mini MBA with PWC. Graduated from the faculty of Economics in Belgrade and speaking two languages, English and Italian.